search query: @author Lilien, G. L. / total: 12
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| Author: | Choffray, J.-M. Lilien, G. L. |
| Title: | Assessing response to industrial marketing strategy. |
| Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.20-31 |
| Index terms: | CONSUMER BEHAVIOUR DECISION MAKING INDUSTRIAL MARKETING |
| Language: | eng |
| Abstract: |
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