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| Author: | Tsang, A. |
| Title: | Military doctrine in crisis management: three beverage contamination cases |
| Journal: | Business Horizons
2000 : SEP-OCT, VOL. 43:5, p. 65-73 |
| Index terms: | ARMY CRISIS MANAGEMENT CONTROL |
| Language: | eng |
| Abstract: | A crisis can strike any company without warning. Creating a situation marked by the stress of sudden change, it can't be resolved by normal routine procedures. Though prevention is very important, avoidance is sometimes impossible. A crisis can slash stock values and escalate operating costs, causing both short- and long-term financial losses. A mismanaged crisis can also damage a company's reputation and diminish consumer confidence, if not crush it altogether. |
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