search query: @author Lawson, R. / total: 12
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| Author: | Lawson, R. |
| Title: | Self-regulation of unwanted consumption |
| Journal: | Psychology & Marketing
2001 : APR, VOL. 18:4 |
| Index terms: | CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | In this study the issue of consumption control is viewed from the perspective of self-regulation in which successful attempts at controlling problem behaviors depend upon achieving motivational readiness. It is proposed that consumption control can be understood as a series of stage-related processes that follow from theoretical accounts of self-regulation contained in the transtheoretical model of change, and the model of action phases. A diary study, in which participants described their actions, thoughts, and feelings in attempting a personal consumption-control project, was conducted. Diary entries were interpreted in light of theoretical stage-related processes. |
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