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| Author: | Laitinen, E.K. |
| Title: | Long-term success of adaptation strategies: evidence from Finnish companies |
| Journal: | Long Range Planning
2000 : DEC, VOL. 33:6, p. 805-830 |
| Index terms: | RECESSION STRATEGY FINLAND |
| Freeterms: | ADAPTATION |
| Language: | eng |
| Abstract: | This study analyses the success of adaptation strategies applied by Finnish companies during the recession in 1989-93. Five different strategies emerged from data gleaned from a questionnaire answered by 750 companies. In the medium term, investment in new product development and marketing and in the acquisition of new customers was the most successful strategy while a strategy heavily based on negotiating finance contracts and restructuring was the most unsuccessful. |
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