search query: @author Pan, Y. / total: 12
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| Author: | Pan, Y. Tse, D. K. |
| Title: | A hierarchical model of market entry modes |
| Journal: | Journal of International Business Studies
2000 : VOL. 31:4, p. 535-554 |
| Index terms: | MARKET THEORY MARKET ENTRY JOINT BUSINESS VENTURES EQUITY CAPITAL |
| Language: | eng |
| Abstract: | Entry modes can first be viewed as equity-based versus non-equity- based. Within equity-based modes, the choice is between wholly owned operations and equity joint ventures, while within non- equity-based modes, the choice is between contractual agreements and export. There are factors that exert substantial influences at the equity versus non-equity level, but rather weak influences at the lower level of choice hierarchy. |
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