search query: @author West, D. / total: 12
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| Author: | West, D. Ford, J. |
| Title: | Advertising agency philosophies and employee risk taking |
| Journal: | Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 77-91 |
| Index terms: | ADVERTISING AGENCIES CREATIVITY PHILOSOPHY RISK |
| Language: | eng |
| Abstract: | On the basis of an exploratory survey of executives from a cross-section of U.S. advertising agencies, this article examines the relationship between agency creative philosophies and agent creative risk taking. The natures of both creative risk and agency philosophy are discussed. |
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