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| Author: | Laws, E. Scott, N. Parfitt, N. |
| Title: | Synergies in destination image management: a case study and conceptualisation |
| Journal: | International Journal of Tourism Research
2002 : JAN-FEB, VOL. 4:1, p. 39-55 |
| Index terms: | CO-OPERATION IMAGE MARKETING SYNERGY AUSTRALIA |
| Freeterms: | DESTINATION |
| Language: | eng |
| Abstract: | This paper addresses the question of how operators and destination authorities work within a destination region, illustrating a method by which the problems resulting from different geographical scales and objectives of business units can be tackled through co-operative marketing within a strong destination image. Following a review of the literature, a case study covering the research underpinning a cooperative marketing programme involving hotels in Port Douglas, Tropical North Queensland (TNQ) is presented. |
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