search query: @author Wüthrich, H. A. / total: 12
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| Author: | Wüthrich, H. A. Bagusat, O. |
| Title: | (Corporate) identity - unique selling proposition eines erfolgreichen HR-Management: Renaissance des CI-Ansatzes unter veränderten Vorzeichen |
| Journal: | Zeitschrift Führung und Organisation
2002 : MAR-APR, VOL. 71:2, p. 75-80 |
| Index terms: | Human resource management |
| Language: | ger |
| Abstract: | The article criticises former corporate identity ideas as simplified concepts of an idealistic approach to establish "one" shining organizational reality. The article prognoses, that these enterprises would be successful, where corporate culture isn't mainly influenced by an operational hectic atmosphere and where people are given an authentic chance of identifying themselves with patterns of their interests. |
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