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| Author: | Glynn, M. A. Abzug, R. |
| Title: | Institutionalizing identity: symbolic isomorphism and organizational names |
| Journal: | Academy of Management Journal
2002 : FEB, VOL. 45:1, p. 267-280 |
| Index terms: | Institutional economics Organizational change Company name Brand names |
| Language: | eng |
| Abstract: | The authors advance the construct of symbolic isomorphism, or the resemblance of an organization's symbolic attributes to those of others within its institutional field, and examine its effects on the homogenization of names and legitimacy. They review historical naming patterns and present two studies that examine the antecedents and outcomes of name conformity: The first analyzes 1600 name changes to demonstrate how institutional conformity shapes organizational identities, and the second surveys public audiencies and delineates how symbolic isomorphism serves as a touchstone for legitimacy. |
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