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| Author: | Rosenbloom, B. |
| Title: | The ten deadly myths of e-commerce |
| Journal: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 61-66 |
| Index terms: | ELECTRONIC COMMERCE |
| Freeterms: | MYTHS |
| Language: | eng |
| Abstract: | E-commerce was supposed to create a whole new world that would virtually change everything - until it imploded in what turned out to be the century's biggest bubble. What happened? It seems that many of the models or "new paradigms" on which e-commerce was based were more myth than reality. Ten of the most blatant ones are examined in this article. |
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