search query: @indexterm TELEPHONE INTERVIEWS / total: 12
reference: 7 / 12
| Author: | Graeff, T. R. |
| Title: | Uninformed response bias in telephone surveys |
| Journal: | Journal of Business Research
2002 : MAR, VOL. 55:3, p. 251-259 |
| Index terms: | SURVEYS TELEPHONE INTERVIEWS BIAS |
| Language: | eng |
| Abstract: | This research examines the uninformed responses consumers offer to telephone surveys. Consumers in a random sample of 946 households freely offered opinions about fictitious government agencies and consumer brands for which they were uninformed. Pressuring consumers to respond through verbal introductory statements to the survey and not offering a Don't Know (DK) option led to significantly higher uninformed response rates. Further, increased pressure to respond resulted in more negative responses, and fewer positive responses. If consumers are willing to offer opinions on fictitious issues or brands, they are likely to offer opinions on actual issues or brands about which they are uninformed or unfamiliar. |
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