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| Author: | Reekie, W. D. Savitt, R. |
| Title: | Marketing behaviour and entrepreneurship: a synthesis of Alderson and Austrian economics. |
| Journal: | European Journal of Marketing
1982 : VOL. 16:7, p. 55-66 |
| Index terms: | MARKETING BEHAVIOURAL SCIENCE ENTREPRENEURSHIP AUSTRIAN SCHOOL THEORIES |
| Language: | eng |
| Abstract: |
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