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| Author: | Bowman, C. Ward, K. Kakabadse, A. |
| Title: | Congruent, divergent and incoherent corporate level strategies |
| Journal: | European Management Journal
2002 : DEC, VOL. 20:6, p. 671-679 |
| Index terms: | Corporate strategy Strategic management Resource management |
| Language: | eng |
| Abstract: | Mintzberg's configurations approach is used to explore the organizational structures and processes associated with each strategy. It argues that choices with respect to corporate resource creation must be made as these four strategies require distint, congruent strategies deliver diminishing returns, divergent strategies deliver diminishing returns, divergent strategies may be pursued. |
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