search query: @author Perry, C. / total: 12
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| Author: | Batonda, G. Perry, C. |
| Title: | Approaches to relationship development processes in inter-firm networks |
| Journal: | European Journal of Marketing
2003 : VOL 37:10, p. 1457-1848 |
| Index terms: | DEVELOPMENT INTERNATIONAL MARKETING NETWORKS RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: | This article examines how inter-organizational networks decline and grow. The authors of this article introduce three theories; evolution of unpredictable states, pretedermined sequence of stages and joining theory which focuses on market positioning. Practical examples are from Australian and Asian markets where the authors of this article interviewed network managers and owners of firms. |
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