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| Author: | Kashani, K. |
| Title: | Marketing through collaboration: how seller and buyer can benefit |
| Journal: | European business forum EBF
2004 : SPRING, 17, p. 37-43 |
| Index terms: | Marketing Customer relations Supply chain Co-operation Product development |
| Language: | eng |
| Abstract: | Industrial suppliers can avoid falling victim to hard-bargaining customers if they align themselves with those who value joint initiatives over short-term gains. |
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