search query: @author Kozak, M. / total: 12
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| Author: | Kozak, M. Bigne, E. Andreu, L. |
| Title: | Web-based national tourism promotion in the Mediterranean area |
| Journal: | Tourism review
2005 : VOL 60:1, p. 6-11 |
| Index terms: | Tourist industry Tourism Electronic commerce Internet Marketing Direct selling Europe |
| Freeterms: | e-business e-commerce WWW |
| Language: | eng |
| Abstract: | This study aims to analyze the promotion of the Mediterranean area over the Internet. The tourism board of each country is identified and website indicators based on the assessment of seven "best practices" (WTO 1999) and e-business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed. |
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