search query: @author Banks, J. / total: 12
reference: 3 / 12
| Author: | Bunn, C. Banks, J. |
| Title: | Promotions: adding value or driving sales? |
| Journal: | Admap
2004 : JUN, VOL. 39:6, (451), p. 20-23 |
| Index terms: | marketing sales promotion value added Europe |
| Language: | eng |
| Abstract: | It is shown in this paper how promotions fit in to manufacturers' strategies across Europe, and how results can be evaluated. |
SCIMA