search query: @freeterm adaptation / total: 12
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| Author: | Szulanski, G. Jensen, R.J. |
| Title: | Presumptive adaptation and the effectiveness of knowledge transfer |
| Journal: | Strategic Management Journal
2006 : OCT, VOL. 27:10, p. 937-957 |
| Index terms: | networks effectiveness international |
| Freeterms: | knowledge transfer adaptation |
| Language: | eng |
| Abstract: | There are two conflicting approaches to adaptation (hereafter as: adp.) in the literature: 1. traditional adp., following institutional, motivational, and pragmatic efficiency considerations presumes that a modified practice can be fine tuned, stabilized, and institutionalized etc., 2. second apd. approach argues for the need to maintain the diagnostic value of the original practice by adapting cautiously and gradually. This study reports an in-depth field investigation of the relationship btw. presumptive adp. (here as: prs-adp.), adp. removing the diagnostic value of the original practice, and transfer effectiveness. The setting is the transfer of franchising knowledge across borders. It is investigated how adherence to recommended practices affects the rate of network growth in the host country. It is found that prs-adp. stalls network growth while a conservative approach to adp. results in remarkably rapid network growth. It is concluded that prs-adp. of knowledge assets could be detrimental to performance. |
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