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| Author: | Woodside, A. G. Cruickshank, B. F. Dehuang, N. |
| Title: | Stories visitors tell about Italian cities as destination icons |
| Journal: | Tourism Management
2007 : VOL. 28:1, p.162-174 |
| Index terms: | tourism brands |
| Freeterms: | netnography destination icon |
| Language: | eng |
| Abstract: | Using brand netnography (analyzing first-person online stories consumers tell that include discussions of their product and brand use), this paper explores how visitors report specific Italian cities as unique brand icons. Furthermore, this article provides a revisionist proposal to Holt's five-step strategy for building destinations as iconic brands and suggestions for tourism management. |
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