search query: @author Perry, C. / total: 12
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| Author: | Sobh, R. Perry, C. |
| Title: | Research design and data analysis in realism research |
| Journal: | European Journal of Marketing
2006 : VOL. 40:11-12, p. 1194-1209 |
| Index terms: | data analysis research |
| Language: | eng |
| Abstract: | This study aims to apply principles of the realism paradigm within qualitative research projects. First this study establishes the usefulness of realism research for investigating marketing management phenomena. Then it considers the implications of the realism paradigm for research design. This study provides an explicit set of principles for realism research design and data analysis that is different from those in other types of research. |
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