search query: @author Kozak, M. / total: 12
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| Author: | Kozak, M. Crotts, J.C. Law, R. |
| Title: | The impact of the perception of risk on international travellers |
| Journal: | International Journal of Tourism Research
2007 : VOL. 9:4, p. 233-242 |
| Index terms: | culture decision making risk travel |
| Language: | eng |
| Abstract: | The paper investigates the impact of perceived risk on the tendency to travel internationally and to explore if there is any difference in the perception of risky places among three clusters. 1180 travellers visiting Hong Kong were studied. The findings show that the majority of travellers are more likely to change their travel plans to a destination that has elevated risk. International travellers appear to be sensitive towards the occurrence of any type of risk in their evoked destinations. Differences were also observed from one continent to another. Moreover, travellers from different national cultures may have varying degrees of perceived risk. |
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