search query: @freeterm professionals / total: 12
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| Author: | Erat, P. (et al.) |
| Title: | Business customer communities and knowledge sharing: exploratory study of critical issues |
| Journal: | European journal of information systems
2006 : OCT, VOL. 15:5, p. 511-524 |
| Index terms: | knowledge customer relations information technology |
| Freeterms: | information sharing communities of practice professionals case studies |
| Language: | eng |
| Abstract: | This paper examines the use of information and communication technologies (ICTs) to build Business Customer Communities (BCCs) to help an organization foster knowledge exchanges btw. its professional and institutional customers. BCCs are defined as groups of business customers, which are deliberately enabled by a firm and share a long-term need to exchange work related knowledge through online and offline interaction. This study aims at 1. describing BCCs and outlining their attributes and features, and 2. contributing to the understanding of challenges associated with the enabling of BCC formation and how firms can overcome these challenges. |
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