search query: @freeterm Product placement / total: 12
reference: 3 / 12
| Author: | Taylor, C.R. |
| Title: | Editorial, Product placement: a hot topic gets hotter |
| Journal: | International Journal of Advertising
2009 : VOL. 28:5, p. 753-756 |
| Index terms: | advertising |
| Freeterms: | product placement editorial |
| Language: | eng |
| Abstract: | The editorial introduces the theme of the issue, product placement. |
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