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| Author: | Pechlaner, H. Raich, F. Fischer, E. |
| Title: | The role of tourism organizations in location management: the case of beer tourism in Bavaria |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2009 : VOL. 64:2, p. 28-40 |
| Index terms: | tourist industry tourism organizations regional development case studies brewing industry Germany |
| Language: | eng |
| Abstract: | Using the regional governance approach, this paper aims at discussing the importance of cross-sectoral (here as: c-s.) co-operations and the potential role of tourism organizations in an integrated location (here as: loc./locs.) management system. The coordination btw. participants and the development of economic dynamics by coordinated networks are important factors for determining the competitiveness of locs. Using the example of c-s. interaction with the brewing industry, performed is a qualitative and quantitative survey in Bavaria analyzing the role of a tourism organization in the loc. It is shown that the role of the tourism organization in c-s. interactions with other parties in a region with tourism not playing a major role is not strong, lacking the power to take a leading part in determining a region's attractiveness. There is a need to develop its expertise as a c-s. intermediary for an integrative loc. management process. The results reveal that the philosophy of c-s. thinking is not yet strongly developed in the Bavarian tourism organization. |
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