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Author:Reuber, A. R.
Fischer, E.
Title:Organizations behaving badly: when are discreditable actions likely to damage organizational reputation?
Journal:Journal of Business Ethics
2010 : APR II, VOL 93:1, p. 39-50
Index terms:business ethics
corporate image
stakeholders
Language:eng
Abstract:The purpose of the paper is to explore why sometimes an organization's discreditable behavior does not harm its reputation: why external stakeholders overlook these discreditable actions? The authors develop a model based on stigmatization theory, to examine the relationship between discreditable behavior and the possible following reputational loss. The findings of the article indicate that several factors - such as the content of stakeholders' pre-disclosure perceptions - can protect the organization from suffering a reputational loss despite its unethical actions.
SCIMA record nr: 276460
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