search query: @author Buzzell, R. D. / total: 12
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Author: | Philipps, L. W. Chang, D. R. Buzzell, R. D. |
Title: | Product quality, cost position and business performance : a test of some key hypotheses. |
Journal: | Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 26-43 |
Index terms: | QUALITY PRODUCTION COSTS RETURN ON INVESTMENT PERFORMANCE APPRAISAL |
Language: | eng |
Abstract: |
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