search query: @author Lilien, G. L. / total: 12
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| Author: | Lilien, G. L. Wong, A. |
| Title: | An exploratory investigation of the structure of the buying center in the metalworking industry. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 1-11 |
| Index terms: | PURCHASING DECISION MAKING BUYING CENTRES ORGANIZATIONAL STRUCTURE METALS INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA