search query: @author Lilien, G. L. / total: 12
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Author: | Choffray, J. M. Lilien, G. L. |
Title: | A new approach to industrial market segmentation. |
Journal: | Sloan Management Review
1978 : 3 SPR VOL.19 p.17-29 |
Index terms: | INDUSTRIAL MARKET RESEARCH MARKET SEGMENTATION PURCHASING |
Language: | eng |
Abstract: |
SCIMA