search query: @author Lilien, G. L. / total: 12
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| Author: | Choffray, J. M. Lilien, G. L. |
| Title: | A new approach to industrial market segmentation. |
| Journal: | Sloan Management Review
1978 : 3 SPR VOL.19 p.17-29 |
| Index terms: | INDUSTRIAL MARKET RESEARCH MARKET SEGMENTATION PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA