search query: @author Spekman, R. E. / total: 12
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Author: | Moriarty, R. T. jr. Spekman, R. E. |
Title: | An empirical investigation of the information sources used during the industrial buying process. |
Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 137-147 |
Index terms: | MARKETING INFORMATION INDUSTRIAL MARKETING INDUSTRIAL PURCHASING MARKETING MIX |
Language: | eng |
Abstract: |
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