search query: @author Bhagat, R. S. / total: 12
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| Author: | Bhagat, R. S. Raju, P. S. Jagdish, N. S. |
| Title: | Attitudinal theories of consumer choice behaviour: a comparative analysis. |
| Journal: | European Research
1979 : MAR, VOL. 7:2, p. 51-62 |
| Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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