search query: @author Lilien, G. L. / total: 12
reference: 5 / 12
Author: | Choffray, J. M. Lilien, G. L. |
Title: | A decision-support system for evaluating sales prospects and launch strategies for new products. |
Journal: | Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 75-85 |
Index terms: | INDUSTRIAL MARKETING DECISION SUPPORT SYSTEMS NEW PRODUCTS SALES FORECASTING |
Language: | eng |
Abstract: |
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