search query: @author Lilien, G. L. / total: 12
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| Author: | Kalish, S. Lilien, G. L. |
| Title: | A market entry timing model for new technologies. |
| Journal: | Management Science
1986 : FEB, VOL. 32:2, p. 194-205 |
| Index terms: | NEW PRODUCTS MARKETING MODELS |
| Language: | eng |
| Abstract: | A central issue in new product development and planning is the market timing/entry decision. A market diffusion model is developed that incorporated negative word-of-mouth associated with new product failure, resulting from premature introduction. It is suggested that when introducing a new technology, significant penalties may be associated with mistiming introduction. The case analysis showed that an argument can be made to delay the demonstration program for several years and that significant risks exist when starting this photovoltaic demonstration program prematurely. |
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