search query: @indexterm Company name / total: 12
reference: 11 / 12
| Author: | Winters, L. C. |
| Title: | The effect of brand advertising on company image : implications for corporate advertising. |
| Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 54-59 |
| Index terms: | USA CORPORATE IMAGE COMPANY NAME ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA