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Author:Barney, J. B.
Title:Organizational culture: Can it be a sorce of sustained competitive advantage?
Journal:Academy of Management Review
1986 : JUL, VOL. 11:3, p. 656-665
Index terms:CORPORATE CULTURE
COMPETITIVENESS
COMPANY PERFORMANCE
Language:eng
Abstract:Three attributes that a firm's culture must have to generate sustained competitive advantage are isolated. The normative implications of the analysis are discussed. Firms that do not have the required cultures cannot engage in activities that will modify their cultures and generate sustained superior financial performance because their modified cultures typically will be neither rare nor imperfectly imitable. Firms that have cultures with the required attributes can obtain sustained superior financial performance.
SCIMA record nr: 49757
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