search query: @author Lilien, G. L. / total: 12
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| Author: | Chatterjee, K. Lilien, G. L. |
| Title: | Game theory in marketing science. Uses and limitations. |
| Journal: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 79-93 |
| Index terms: | MARKETING RESEARCH GAME THEORY PLANNING MODELS |
| Language: | eng |
| Abstract: |
SCIMA