search query: @author Ward, K. / total: 12
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| Author: | Srikanthan, S. Ward, K. Meldrum, M. |
| Title: | Marketing : the unrecognised asset! |
| Journal: | Management Accounting (London)
1987 : MAY, VOL. 65:5, p. 38-42 |
| Index terms: | ACCOUNTING MARKETING MARKETING COSTS |
| Language: | eng |
| Abstract: | This article continues the series of accounting for marketing.The authors suggest that the best accounting treatment of asset-generating marketing expenditure is to capitalize expenses, and match them against sales as deferred revenue expenditure.Marketing expenditure can be regarded as an investment for future corporate assets. |
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