search query: @author Martin, L. / total: 12
reference: 11 / 12
Author: | Martin, L. Payet, J. |
Title: | Factor analysis and classification methods : An application to the study of corporate custom. |
Journal: | European Journal of Operational Research
1987 : JUN, VOL. 30:1, p. 68-76 |
Index terms: | DECISION MAKING FINANCE BANKING CUSTOMERS FACTOR ANALYSIS |
Language: | eng |
Abstract: | Information that bank employees can provide to corporate decision-makers is often ignored, and managers are inclined to privilege the figures derived from balance-sheet analysis. A method was developed in order to allow processing of all available information and to derive a reliable synthesis which could help the decision-makers. Three steps of the method - definition and gathering of relevant data, processing of subjective information provided by bank employees, and determination of an efficient data synthesis - are detailed. An example of an application is presented. |
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