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Author: | Perry, C. |
Title: | Growth strategies for small firms : principles and case studies. |
Journal: | International Small Business Journal
1986 : -87 WINTER, VOL. 5:2, p. 17-25 |
Index terms: | SMALL BUSINESS GROWTH STRATEGY |
Language: | eng |
Abstract: | Review of growth strategies of small firms after their start-up. The principles for choosing between the strategies. market development and product development strategies. Case studies of 3 small Australian growth firms to demonstrate the soundness of the hypotheses. A Table gives some of the terms used in strategy formulation, and a Figure: niche strategy and economies of scale. |
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