search query: @author Spekman, R. E. / total: 12
reference: 11 / 12
Author: | Spekman, R. E. Stern, L. W. |
Title: | Environmental uncertainty and buying group structure: an empirical investigation. |
Journal: | Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 54-64 |
Index terms: | CONSUMER BEHAVIOUR DECISION MAKING ORGANIZATIONAL BEHAVIOUR PURCHASING |
Language: | eng |
Abstract: |
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