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| Author: | Moutinho, L. |
| Title: | Consumer behaviour in tourism. |
| Journal: | European Journal of Marketing
1987 : VOL. 21:10, p. 5-44 |
| Index terms: | CONSUMER BEHAVIOUR TOURISM |
| Language: | eng |
| Abstract: | An analysis is presented about consumer behavior in tourism considering the various processes internal and external to the individual. The complex interaction of many influencing elements is modelled and examined. Culture and reference group influences are highlighted. The relationships between individuals and their environments are studied. Components of attitudes are discussed in detail. The travel decision-making process is described. The relationship of tourist risk variables is modelled. A travel decision model is elaborated. Consequences related to subsequent behavior after tourist satisfaction evaluation are summarized. An illustration is presented for tourist behavior modelling. |
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