search query: @author Lilien, G. L. / total: 12
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| Author: | Lilien, G. L. |
| Title: | Advisor 2: modelling the marketing mix decision for industrial products. |
| Journal: | Management Science
1979 : FEB, VOL. 25:2, p. 191-204 |
| Index terms: | INDUSTRIAL MARKETING MARKETING MIX MODELS |
| Language: | eng |
| Abstract: |
SCIMA