search query: @author Hite, R. E. / total: 12
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| Author: | Fraser, C. Hite, R. E. |
| Title: | An adaptive utility approach for improved use of marketing models. |
| Journal: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103 |
| Index terms: | DECISION MAKING MARKETING MODELS ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA