search query: @indexterm Company name / total: 12
reference: 9 / 12
Author: | Berry, L. L. Lefkowith, E. F. Clark, T. |
Title: | El nombre de la empresa de servicios, importante factor de marketing. |
Journal: | Harvard-Deusto Business Review
1989 : APR-JUN, 38, p. 51-56 |
Index terms: | SERVICE INDUSTRIES SERVICE MARKETING COMPANY NAME |
Language: | spa |
Abstract: |
SCIMA