search query: @indexterm company name / total: 12
reference: 9 / 12
| Author: | Berry, L. L. Lefkowith, E. F. Clark, T. |
| Title: | El nombre de la empresa de servicios, importante factor de marketing. |
| Journal: | Harvard-Deusto Business Review
1989 : APR-JUN, 38, p. 51-56 |
| Index terms: | SERVICE INDUSTRIES SERVICE MARKETING COMPANY NAME |
| Language: | spa |
| Abstract: |
SCIMA