search query: @author Hoskisson, R. E. / total: 12
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| Author: | Baysinger, B. Hoskisson, R. E. |
| Title: | Diversification strategy and R and D intensity in multiproduct firms. |
| Journal: | Academy of Management Journal
1989 : JUN, VOL. 32:2, p. 310-332 |
| Index terms: | DIVERSIFICATION R&D MULTIPRODUCT COMPANIES |
| Language: | eng |
| Abstract: | The reported results reveal that the average intensity of spending on research and development differs, all else being equal, across firms with different diversification strategies. Empirical evidence is provided that the choice of diversification strategy systematically affects research and development intensity. Research and development intensity in dominant-business firms is found to be significantly higher than in related- and unrelated-business firms and is also higher in related-business firms than in unrelated-business firms. The research supports the view that in assessing the type of corporate diversification strategy it is important to consider efficiency and effectiveness. |
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