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Author: | Wedel, M. Kistemaker, C. |
Title: | Consumer benefit segmentation using clusterwise linear regression. |
Journal: | International Journal of Research in Marketing
1989 : SEP, VOL. 6:1, p. 45-59 |
Index terms: | MARKETING SEGMENTATION CONSUMER CHOICE CLUSTER ANALYSIS MONTE CARLO TECHNIQUE |
Language: | eng |
Abstract: |
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