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Author:Bosch, J-C.
Hirschey, M.
Title:The valuation effects on corporate name changes
Journal:Financial Management
1989 : WINTER, VOL. 18:4, p. 64-73
Index terms:SHARE PRICES
CONGLOMERATE COMPANIES
COMPANY NAME
Language:eng
Abstract:Investigation of the stock return behaviour of firms changing their names, showing positive stock-price reaction to name change announcements by firms having undergone major corporate restructuring, with the effects concealed in the post-announcement period. Data. Methodology. Estimation and overall results. Major and minor name changes. Role of previous corporate restructuring. Change in dollar value of equity. Five Exhibits and an Appendix illustrate the study.
SCIMA record nr: 74516
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