search query: @author Buzzell, R. D. / total: 12
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| Author: | Buzzell, R. D. Quelch, J. A. Salmon, W. J. |
| Title: | The costly bargain of trade promotion. |
| Journal: | Harvard Business Review
1990 : MAR-APR, VOL. 68:2, p. 141-149 |
| Index terms: | RETAILING TRADE SALES PROMOTION DISTRIBUTION |
| Language: | eng |
| Abstract: |
SCIMA