search query: @author Kashani, K. / total: 12
reference: 8 / 12
| Author: | Kashani, K. |
| Title: | Why doas global marketing work-or not work? |
| Journal: | European Management Journal
1990 : JUN, VOL. 8:2, p. 150-155 |
| Index terms: | INTERNATIONAL MARKETING COMPETITIVENESS MARKETING RESEARCH POSITIONING |
| Language: | eng |
| Abstract: |
SCIMA