search query: @author Janiszewski, C. / total: 12
reference: 11 / 12
| Author: | Janiszewski, C. |
| Title: | The influence of print advertisement organization on affect toward a brand name |
| Journal: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 53-65 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH BRAND NAMES |
| Language: | eng |
| Abstract: |
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